S2. E.5 : Angelica Malin - About Time Magazine

Uni Grad to portfolio entrepreneur leading the way in female empowerment


About Angelica Malin

If you are anything like me, when you graduated from University, you were pretty young, naive and not 100% on where to turn next.


This certainly was not the case for this week’s podcast guest. After a very brief stint with a travel and fashion magazine, Angelica knew she needed to follow her desire for creative freedom and pursue a career as an entrepreneur.


Quickly spotting a gap in the market, in March 2014, Angelica took the leap and launched About Time Magazine. That digital site that offered everything it was “about time” you did in London. Personal, well-curated, and to the point the site soon took off as Angelica and her team of writers offered the very best unique options for Londoners and tourists alike.


As Angelica details in the podcast, it was not easy feet. She navigated her way through the challenges many businesses owners face, such as; building a team, making some initial mistakes when approaching brands, and finding her place as a Founder.


Well, overcoming those challenges paid off. About Time magazine has built a loyal audience and has a monthly readership of 85,000, alongside over 100,000 followers on social media. Taking the decision work out of what to do in your free time, it has become the go to site for time-poor Londoners.


By March 2019, as About Time Magazine grew in followers and writers (with over 90 now contributing), Angelica looked to other projects. After witnessing the demand for more offline interactions, Angelica launched the About Time Academy. The Academy would be a curation of live panel events, masterclasses and talks by leading experts, entrepreneurs and leaders.


After a successful series of events, Angelica has now evolved the Academy to include her passion for supporting fellow female entrepreneurs. September 2019 saw the first #shestarteditlive festival which was a one-day festival dedicated to the future of women in work.


Angelica’s incredible work has not gone unnoticed, as she’s featured in major publications such as Forbes, Elle Magazine and Real Business to name a few.

We obviously HAD to chat with Angelica and not only find out how she managed to become such a multi-business powerhouse, but also discover the realities behind starting a business fresh from University. Angelica offers incredible insight into the lessons she has learnt along the way (including how to be a Manager when you really just want to be mates with everyone!) and gives an insight on more incredible business ventures she has planned for the future.


**Please note, we recorded this in March knowing that the episode would go out after the March She Started It Live Festival. Unfortunately, due to the COVID-19 outbreak, Angelica had to postpone the festival for the safety of everyone involved. So, there is some talk about the upcoming festivals. I hope you can understand that we have kept it in as there will be many more festivals in the future, and we are very much behind this innovative concept!*

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