S2. E.7 : Lucy Elliott - Creighton's Chocolaterie

The design-led Chocolate company

About Lucy Elliott

I have lusted after Lucy’s divine chocolate for a long while now. If the insanely beautiful packaging doesn’t get you, then the completely unique flavours will. I mean, choosing between ramen noodles and a breakfast bar was one of the biggest decisions I have ever made.


We were so interested in hearing Lucy’s story and how she’d dragged the chocolate scene into the 21st century at such a rapid pace.


We managed to grab a chat with Lucy just before Christmas last year (how did lockdown manage to make half a year whizz by without us really even knowing). It was obviously a really busy time for Lucy to take a moment out (sorry Lucy!), but what the next few months would bring couldn’t have been predicted by any of us. More on that at the end of this blog (little cliff hanger for you there).


Out of interest of learning more about the art of chocolate (after running a food blog on the side of a retail job), Lucy and her Mum enrolled on a chocolate making course. Little did they know that within 6 months they would be handed the keys to their first shop and they would be at the start of building the Creighton’s brand.


In our chat with Lucy, we discover more about those early days that led to the creations of Creighton’s, and more importantly, how they grew from that single shop in Leighton Buzzard to stocking in over 200 stores across the globe. Alongside product collaborations with huge brands such as TeaPigs.


We are obsessed with the brand that Lucy has developed through pure creative innovation. She utilised her small business status to move fast in the industry and stand out against the huge competitors.


So, I mentioned that there was a twist. Well, it’s a big one.


With the impact of COVID-19 and a few other reasons, Lucy has decided to close Creighton’s Chocolaterie. This isn’t a negative, far from it. Lucy is closing the business to pivot her focus (we know you’ll all love it!). We’ll be revealing all very soon!


In the meantime, we really hope you love this journey. Lucy is FULL of business wisdom from almost 10 years of growing Creighton’s to the huge success it has seen today (all whilst becoming a Mother, closing shops, opening factories, the list goes on!).



More from Lucy Elliott (now I Am Lucy)