How passion for riding the waves led t major brand collabs (like H&M & RIPCURL)
From growing up on the coastline of Cornwall, Rachel always had an unbreakable love for surfing and the ocean. Starting solely as a passion, Rachel never set out to make a business out of her love for the waves, but after growing a local community of female surfers she quickly saw the need to more support in the surfing community for women. That’s where Women + Waves was born.
The brand is now a global surf collective helping women either advance their knowledge or pick up a board for the first time, in a supportive, safe community.
This highly engaged, wild community has since attracted leading brands of H&M and Ripcurl to join the movement and collab on apparel and community projects.
In this episode we discover the raw reality of what it takes to scale a lifestyle brand, and find out (what we all want to know) what it is really like to get that call from H&M?!
What to expect in this episode: