How to launch and scale a successful eco-concious skincare brand
The world is changing. Consumers are understanding the impact that choice and consumption has on the planet and personal health. As a creative entrepreneur, how do you match this evolving consumer conscious and build a successful creative brand, that is also kind to the planet?
Well, I managed to speak to someone who is doing just that. I squeezed in a chat with Samantha, the leading force behind ethical skincare brand Southsea Bathing Hut in the middle of her very busy schedule. She kindly took a break from weighing, mixing & blending indulgent ingredients in her Southsea workshop, and opened up on how she grew all of this from the ground up.
From its humble beginnings on Samantha’s kitchen table just three years ago, Southsea Bathing Hut has grown to a brand with over 30 products, a well-established workshop and newly launched beauty retreat. All whilst maintaining its strong, value-driven core to create ethical, conscious and sustainable products. Core values that define every decision Samantha makes, from the individual ingredients sourced, right through to the packaging chosen.
Her journey and approach to business is really is something to admire. Especially when you find out that Samantha had no previous experience within the skincare industry before the idea of the business idea occurred. Being very happy in another creative career, Samantha had a niggle that there could be more out there, so she used her personal savings and followed that intuition and a personal passion.
I make that sound easy. It took a lot (!) of hard work, a strong passion for the industry, research, determination and very clear strategic direction to make it happen. Her approach offers so many valuable insights into growing a product-based company, including the need to make every decision value-drive, and really understand the direction you want the business to go in (despite what people say).
I had an epic time hanging out in Samantha’s incredible product-making workshop, and came away with such value in my own approach to business growth, but also a need to ditch all my old skincare products for the consciously sourced Southsea Bathing Hut range!
I really hope you like this episode, please feel free to drop us a comment below to join the conversation.
Links from the episode:
Who Samantha loves: