[noun]
a gang of wild individuals who break boundaries and defy societal norms. A new breed of creative business folk who see beyond the societal constraints of work & living, and carve their own version of success.
Oh, and they are over the usual business bulls**t & are ready for a fresh take on success.
THE MISSION
Our mission is clear: to give you what you need to grow a business & living beyond the ordinary.
You see a life beyond the norm. Beyond societal constraints. You have the power to make it happen, you just need the people & resources to make it happen.
Turning a vision into an established business can feel confusing with all the noise & misinformation. So we’re ditching the fluff and the empty promises. We’re about real-world lived knowledge and authentic connections on what it really takes to scale a purpose-led brand and a free way of living.
CONNECTING THE GLOBAL COMMUNITY
At the core of Uncommon Folk is a global community of a new breed of business folk who refuse to settle for mediocrity.
We’re united by our shared desire to rewrite the narrative on what it means to carve a creative business & free way of living. No more blindly following outdated norms or sacrificing our passions for the sake of conformity. It’s time to make our own trails and redefine success on our terms.
You might feel like you’re alone in the ride sometimes, but we’re here to hook you up with a gang who are ready to do things differently.
REDEFINING THE NARRATIVE ON SUCCESS
Success is not one-size-fits-all.
That’s why we’re here to help you carve a business that aligns with your own vision of success.
We can get brainwashed by 10k months, and huge teams, that we either forget why we started, or we simply feel like we’re failing if we don’t reach fake ideals.
Whether it’s making a meaningful impact, or simply living life on your own terms (whilst achieving financial freedom to your own markers) – we’re dedicated to helping you get there.
OUR STORY
We started Uncommon Folk with a vision: to empower creative founders and freelancers to break free from the confines of the 9-5 and craft lives of true freedom and fulfilment.
We’ve been where you are –yearning for something more, something beyond the ground hog style societal blueprint, something that ignites our creativity and sets our souls on fire.
We know the corporate life is not for you. Because it’s not for us either.
We felt like we were completely alone in this need for something more. We knew we wanted to do our own thing, but the business world was looking bleak too. A wash of gender stereotype – girl-boss-esque – or crypto bros just wanting cash whatever the cost.
We knew there must be more folk like us, who want to build something that leads with purpose, without the cliches. And that’s when Uncommon Folk was born.
THE FACE BEHIND IT ALL
I know there is always pressure in these little ‘About’ boxes to go into some corporate spiel, but as you may have already guessed, that’s really not what I am about.
The corporate life is not for me.
It’s not that I’m not down for hard work (far from it, I’m a recovering people-pleaser who goes beyond the realms of work most weeks) – but I’m not down for a trapped way of life. A 40+ year slog of zero creative autonomy. Permission to live any form of life. Permission to take 3 seconds longer on lunch. Permission to actually do the work I want to do. The corporate “tag” has been on my ankle for many periods and I yearned for the last day I ripped it off.
I know you’re the same. And you’re the reason I’m so passionate about all this.
You hold an inspiring, unique talent or purpose that has the power to create real ripples of change. And in a society that has made you feel alone in your vision beyond the 9-5, you’re really not. I’m here to bring a community together that becomes a movement. Helping change the outdated narratives that creatives are simply dreamers and show them that they are the change.
I will always only deliver and connect you with real-world knowledge and simple foundations so you can scale not only a business – but a wild life on your own terms. Without a whiff of bull or oversold promises in sight.
Make sure you drop me a message- I’m always down to connect with likeminded folk 
My CV “Credentials”
With a BSc (Hons) degree in Psychology followed by a top up Digital Marketing degree I am all about creative marketing strategy and what makes people “buy” and engage. Gimme some juicy data and a creative brainstorming session and I AM YOURS.
I also have 12+ years experience in marketing & events under my belt in roles ranging from managing wedding venues to running event series at business schools.
My endless scroll
Sobs immediately at any TikTok of an old dog. Currently pinning mid-century modern interior inspo. All over travel shorts to conjure up a new “bucket list” of destinations after ticking all my 20’s bucket list destinations off my list. And forever seeking advice on how to reduce my snacking habit.
Top tier business loves
Automations. Marketing strategy. Creative brainstorming. Forever geeking out on strategies, tech and funnels so come at me with that chat.
